FIELD NOTES

Insights, guides and real-world experience from building modern drinks brands.

What’s working, what’s not, and what’s actually happening in drinks right now.

Featured guides

What a non-alcoholic drinks program actually involves

Most venues have one. Most aren't happy with it. Here's why that happens, what good looks like, and what it takes to get there.

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A plain-language guide to no/low alcohol drinks in Australia

Whether you're taking a break, cutting back, or just curious about what's actually good these days. What to buy, what to avoid, and how to order without feeling like you need to explain yourself.

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Three things I think are actually shaping the future of non-alc

I've been in this space since before it was cool. Sober for even longer, which definitely wasn't cool either. Still not sure it is. Here's where I think it's heading.

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Guides

Insights

Case Studies

Worth reading first.

The drink that started with rescued blueberries and ended up at the Qantas First Class Lounge

Field Notes · Case Study The Conscious Drink collaboration with Kakadu Kitchen and OzHarvest Ventures. What Ben Tyler, the OzHarvest Ventures team, and ALTD Spirits built together, and where it...

What's actually in HIGHR, and why it works

Field Notes · HIGHR The functional stack, explained plainly. One ingredient does the heavy lifting. The rest are there because they belong in the drink. Functional ingredients Adaptogens HIGHR Formulation...

What a non-alcoholic drinks program actually involves

Field Notes · Consultancy Most venues have one. Most aren't happy with it. Here's why that happens, what good looks like, and what it takes to get there. Venues Hospitality...

Drink Studio

Thinking about launching a drink?

Download a short insider guide on what actually happens between a good idea and a drink on shelf. Based on several years developing non-alcoholic spirits, RTDs and functional drinks in Australia.

The guide covers:

Formulation realities and what co-manufacturers won't tell you upfront
Manufacturing and minimum order quantities
Shelf life and preservation without compromising flavour
Regulatory traps that catch first-time founders
What most founders get wrong, and when

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FIELD NOTES

Featured guides

What a non-alcoholic drinks program actually involves

A plain-language guide to no/low alcohol drinks in Australia

Three things I think are actually shaping the future of non-alc

Browse by topic

Worth reading first.

The drink that started with rescued blueberries and ended up at the Qantas First Class Lounge

What's actually in HIGHR, and why it works

What a non-alcoholic drinks program actually involves

Thinking about launching a drink?

GET IN TOUCH

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